Social media is one of the best platforms that marketers these days can use to generate leads. The fact of the matter is that most people these days use the internet to look up products and services that they are interested in, and social media is definitely an amazing means of grabbing their attention. Here is a look into how you can optimize this platform for the best results:
Facebook ads
Facebook Ads are promoted forms that take users to a form without directing them to your website. This format increases the likelihood of prospects clicking on your ad, and you can sync leads to your CRM system or download them to your sales team. Facebook Pixel also tracks and measures the costs of your ad campaigns. Instagram is another social media platform that offers lead ads and partially pre-filled forms.
Creating quizzes
Creating quizzes for social media can help you build a list of email addresses. However, you need to be mindful of your target audience when creating a quiz. You should aim to target a niche group, as smaller groups will be more likely to respond well to the content. Also, keep in mind that your quiz should be personalized and relevant to your business. Creating a quiz that is personal and relevant to your audience will help you develop a more relaxed tone of voice and attract people.
Creating virtual events
Creating virtual events for social media can generate more leads than a live event, but you can take it to a whole new level by turning the audience into a virtual audience. The content curation process starts long before you announce your virtual event. Before you announce it, gather professional headshots and bios for core marketing visuals, social media posts, and downloadable collateral. This way, your audience will be familiar with you and your brand and will be more likely to attend your virtual events.
Using LinkedIn’s Lead Gen Forms
Using LinkedIn’s Lead Generation Forms for generating leads has its advantages and disadvantages. It allows for a higher level of flexibility when capturing lead information, but most options come from drop-down menus. In addition, only three of the fields can be designated as “custom.”